Would You Recognize Your Mother if She Were Homeless?

None of the people recruited seem to realize their family members appeared destitute as they kept walking. The video cuts between hidden camera footage and interviews with the recruits, who express deep love and affection for their relatives.

A social experiment devised to challenge the way the homeless are perceived found people were unable to recognise their loved ones if they were sat on the street and would, in every case, walk straight past them.

The Make them Visible campaign discovered that not a single participant in their study recognised their close relatives or partner if they were dressed up as a homeless person.

Actors were recruited by the campaign to play homeless people and their unsuspecting family members were then approached to see if they would take part in a social experiment, without being told what the experiment entailed.